E-TON

E-Ton America was an up-and-coming motorsports distributer with a limited marketing budget. It was determined early on, a focus on still product photography would replace the traditional environmental shoots common in the industry. This decision allowed for for much larger media buys and maximized the client's ROI. The client asked for creative ads and collaterals which were not 'obviously' limited by a lack of envrionmental photography.

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