Launched on the unsuspecting city in a guerrilla marketing campaign, HUB-BUB.COM was soon seen stenciled on sidewalks, walls, and streetlights around the city. When the sun went down, a spotlight projected the name onto the sides of buildings around town. The buzz led thousands to the website.
HUB-BUB.COM initially focused on the exchange of ideas. The online forums lit up as people in Spartanburg realized they had a free voice to talk about everything from local eats, public art, and architecture to films, music, and politics.